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b. u. bhandari mercedes-benz

Digital Marketing Executive

2-4 Years
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Job Description

Key Responsibilities
1. Campaign Management & Execution
  • Execute campaigns: Launch targeted promotions across search, social, and display networks.
  • Manage PPC: Set up and optimize paid ads on Google Ads and Meta Ads.
  • Lead generation: Drive conversion strategies using targeted landing pages and lead magnets.
  • Budget control: Track daily campaign spends to stay within the allocated marketing budget.
SEO & Website Optimization
  • Keyword research: Identify search terms to increase organic visibility and rank higher.
  • On-page SEO: Optimize meta tags, headers, and body copy across landing pages and blogs.
  • Web updates: Maintain the corporate website with up-to-date product information and content.
Social Media & Content Marketing
  • Social management: Schedule, post, and monitor brand presence on Instagram, LinkedIn, and Facebook.
  • Content creation: Write clear copy for promotional emails, newsletters, and social captions.
  • Asset collaboration: Partner with graphic designers to build highly engaging visual media.
Analytics & Reporting
  • Track performance: Monitor vital digital metrics including CTR, conversion rates, and bounce rates.
  • Analytics tools: Generate reports using Google Analytics to identify user behavior trends.
  • Competitor audits: Research competitor strategies and suggest new growth tactics.

Requirements

Skills & Experience
  • Experience: 2–3 years of hands-on experience in digital marketing or a similar execution role.
  • Core tech stack: Proficiency in Google Analytics, Google Ads, Meta Business Suite, and SEO tools.
  • Web basics: Familiarity with Content Management Systems (CMS) like WordPress; basic HTML/CSS is a plus.
  • Soft skills: Strong copy-writing skills, analytical mindset, and sharp attention to detail.

Benefits

1. Statutory Benefits
2. Accidental policy
3. Incentive



More Info

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Job ID: 149366733

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