Digital Marketing Executive

We are looking for a highly skilled and motivated Digital Marketing Executive to plan, execute, and optimize our online marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, Snapchat, Youtube Advertising and strong knowledge of analytics and tracking tools.

Key Responsibilities

● Plan, create, and manage paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.

● Monitor and optimize campaign performance to achieve maximum ROI and targeted KPIs.

● Conduct keyword research, audience targeting, and competitor analysis.

● Manage Meta Business Suite for ad creation, scheduling, and audience management.

● Set up and manage Google Analytics (GA4) to track website performance and user behavior.

● Implement tracking using Google Tag Manager and ensure all tags, triggers, and events are working accurately.

● Prepare weekly and monthly performance reports with insights and recommendations.

● Collaborate with designers and content teams to create effective ad creatives.

● Stay updated on digital marketing trends, new ad formats, and platform updates.

● Optimize landing pages and ad funnels to improve conversions

Requirements

● Proven experience as a Digital Marketing Executive or similar role.

● Strong understanding of Google Ads (Search, Display, YouTube), Meta Ads, and TikTok Ads.

● Hands-on experience with Meta Business Suite, Google Analytics, and Google Tag Manager.

● Knowledge of performance marketing, CPC/CPM/CPL optimization, and remarketing strategies.

● Ability to analyze data and generate actionable insights.

● Strong communication, time management, and analytical skills.

● Knowledge of basic SEO is a plus.

● Certification in Google Ads, Meta Ads, or Analytics is an added advantage.

● Bachelor's degree in Marketing, Business, or related field (preferred).

● 2–3 years of experience in digital marketing