We're currently seeking a candidate to oversee Meta and Google ad campaigns for our valued clients.
In this position, you'll be responsible for developing strategies, implementing, and refining advertising initiatives to ensure they have the maximum impact and return on investment. Key aspects of the role include collaborating with cross-functional teams, monitoring campaign performance, handling client's requirement, and keeping up-to-date with industry trends.
Designation: Executive - Performance Marketing
Area of Work : Youtube Ads, Spotify Ads & Playlist Curation, Meta Ads, Snapchat Ads
- To plan, execute, and optimize YouTube ad campaigns for various clients
- Doing in-depth research for keywords that we can target for paid ads on SEM
- Conduct in-depth research on target audiences and create targeting strategies
- Well versed with running video ads on google ads
- Analyse campaign performance data and make data-driven decisions to optimize campaigns
- Stay up-to-date on YouTube ad best practices and new features
- Monitor and report on campaign performance to clients Requirements
- Preparing proper in-depth report for all the campaigns executed from our end
- Regular interaction with all the clients sharing the updates on all the campaigns
- Keeping a track of all new prospect clients and staying updated with the latest digital trends, products, features etc.
- Coordinating with the various vendors for negotiating best rates for various campaigns and sharing the same with the team
- Ensuring proper invoices are raised for all the completed campaigns
- Upselling for existing campaigns
- Well versed with running Snapchat Ads, Meta Ads & Spotify Ads
- Should be willing & able to create Spotify UGC playlists
- Well versed with music scene and latest drops
- Should be able to curate and build playlists
