Digital Marketing Executive

Location: Mumbai (Hybrid) | Experience Required: 12 years | Work Type: Full-time | Language: English

About Us

Mind Alcove is a mental health startup on a mission to make mental well-being a part of everyday life and corporate workplaces. With our self-care app, community and add on services, we're building tools and spaces that help people reflect, connect, and grow, one organization at a time.

Important Note (Please read before applying)

Only candidates living in Mumbai will be considered. Any applications that don't live in Mumbai will be automatically rejected. We are a hybrid team and require someone who can work from our office in Mumbai at least once / twice a week.

About the Role

We're looking for a Digital Marketing Executive who can set up, manage, and optimise paid campaigns across Google, Meta, and LinkedIn. This role suits someone who is hands-on with performance marketing, comfortable working with tight budgets, and can analyse data to take decisions and drive results

Since we're an early-stage startup, the role will be 80% digital marketing and 20% additional marketing support (content, coordination, etc.). A flexible, ownership-driven mindset is key.

Key Responsibilities

A. Paid Campaign Management

• Set up, manage, and optimise Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads.
• Run performance campaigns within tight budgets.
• Assist and execute acquisition, retention, and remarketing campaigns.
• Conduct keyword research, audience analysis, and bidding strategies.

B. Analytics & Reporting

• Track and analyse performance using Google Ads Manager, Google Analytics, Meta dashboards, etc.
• Share weekly & monthly performance reports with insights and next steps.
• Monitor CPL, CPA, ROAS, CTR, and other key metrics.
• Identify optimisation opportunities based on user behaviour and funnel data.
• Stay updated with platform changes, best practices, and trends.

C. Additional Support

• Support other day-to-day marketing initiatives when required.

Key Requirements

• 12 years of experience running paid campaigns (Google Ads is mandatory)
• Strong understanding of the Google Ads Suite (Ads Manager, Keyword Planner, Analytics, etc.)
• Experience managing tight budgets and delivering results
• Data-driven decision-making and strong analytical skills
• Ability to work independently and take ownership
• Familiarity with Meta Ads & LinkedIn Ads preferred
• Bonus: Experience with remarketing / retargeting campaigns

What We're Looking For

• Someone who understands numbers and not just ads
• Someone who can manage ads smartly, not just spend money
• Someone curious and eager to experiment and optimise

What You'll Gain

• The chance to build performance marketing from the ground up
• Direct collaboration with the founding team and leadership
• Experience in the growing mental health and impact space

Our Application Process

Our interview process includes:

1. Detailed application form

2. A small assignment

3. Virtual + in-person interview rounds

Please apply only if you're genuinely looking for long-term growth with a startup and not just a short-term stepping stone.

If this sounds game, we'd love to meet you! See you soon!