Digital Marketing Executive

Profile Summary

We are seeking a skilled performance-driven Digital Marketing Executive with hands-on experience in paid advertising, SEO, and social media management. This role requires a strategic thinker with execution capability and strong analytical skills to drive brand visibility and lead generation.

Key Roles and Responsibilities

● Strategize, execute, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns tailored for lead generation and brand growth.

● Oversee end-to-end social media management—curate, schedule, and optimize content that builds brand authority and drives audience engagement.

● Lead SEO efforts—conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility.

● Drive qualified traffic through organic and paid funnels, leveraging innovative growth hacks and audience insights.

● Implement A/B testing for creatives, copy, targeting, and landing pages to constantly improve ROI and user experience.

● Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite, Tag Manager, etc, transforming data into actionable insights.

● Collaborate cross-functionally with content creators, designers, and developers to craft high-converting campaigns.

● Stay ahead of the curve with the latest trends, platform updates, and digital innovations to ensure a competitive edge. Prepare crisp performance dashboards, reports, and strategic inputs for management reviews. Knowledge Skills

● Education: Graduate or any related field

● Experience: 2+ years in digital marketing or a related role.

● Excellent written and verbal communication skills.

● Proficiency in Google Ads, Facebook Ads, SEO tools, and Google Analytics.

● Good understanding of online marketing channels and strategies.

● Basic content creation skills (e.g., Canva, copywriting).