Digital Marketing Executive

Company Description

Metasips Private Limited specializes in building scalable cloud and AI infrastructure for fast-growing companies. We collaborate with startups, SMBs, and enterprises to design and manage modern cloud environments that enhance performance, reduce complexity, and enable seamless scalability. Our services include AWS consulting, AI/ML optimization, DevOps automation, cloud security, cost optimization, and disaster recovery solutions. At Metasips, we focus on resolving critical infrastructure challenges to support long-term growth. We empower businesses with reliable, efficient systems that form the foundation for confident scaling.

Roles and Responsibilities

• Brainstorm and execute digital strategy (Social, Email, ORM etc)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Create monthly/weekly reports for management
• Social media
• Responsible for managing and expanding social media management and marketing strategies (focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.)
• Design, build and maintain our social media presence
• Coordinate with content writer to manage and oversee social media content
• Measure and report performance of social media activities and assess against goals
• Stay up to date with the latest social media best practices and technologies
• SEO
• Reviewing and analysing websites for areas that can be improved and optimized
• Evaluate important metrics to increase our website traffic, search words/keywords, and target audience
• Knowledge of technical aspects of search engines, crawling, indexing and search algorithms would be an added advantage
• Conduct keyword research and create and refine lists of targeted search terms
• Complete technical and on page audit on regular basis
• Developing link building strategies
• Content recommendations, keyword research for all content activities
• Knowledge and experience of working with tools like Google Search Console, Google Analytics, Tag Manager, SEMRush, Ahrefs, Screaming Frog, etc.
• Email marketing
• Manage and execute email marketing campaigns effectively
• Should be aware of the best practices of email marketing
• ORM
• Interact with comments on social media
• Manage third party business reviews/rating platform

Preferred Candidate Profile

• Basic graphic designing skills using Canva, Photoshop, or similar tools to create social media posters and creatives
• Bachelor's degree or equivalent practical experience.
• Hands-on experience in Digital Marketing, Social Media Marketing, SEO, Email Marketing, and ORM
• Strong understanding of platforms like LinkedIn, Instagram, Facebook, and YouTube along with campaign performance analysis