We are looking for an experienced Digital Marketing Executive | Gurgaon- Sector 66 to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate should have a passion for marketing and technology and should be well-versed in the concepts surrounding digital marketing.
About 80% of the role involves, excel reporting & analysis & hence incumbent should be comfortable with the stakeholder management, management reporting, working in close collaboration with with cross-functional teams.
Digital Execution
- Launch and run B2B and B2C lead generation and conversion campaigns through Google Adwords, Facebook, LinkedIN etc. to generate leads and increase the sales.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
Assisting the Digital Manager
- Assist in the formulation of strategies to build a brand's digital presence
- Plan and monitor the ongoing company presence on social media (Instagram and Facebook etc.)
Reporting and Insights
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Team Collaboration
- Collaborate with designers to improve user experience.
- Collaborate with communication team
- Collaborate with sales team and DBMS team
