Digital Marketing Executive

Role Description The Digital Marketing Executive will plan, execute, and optimize online marketing campaigns to enhance the visibility and impact of Lifeworks Studios content and services.

In this position, you will be responsible for mastering our Instagram channel by turning existing content into compelling, high-aesthetic posts, while ensuring our WordPress website stays fresh, functional, and visually aligned.

Day-to-day responsibilities include

+ Managing social media channels - Instagram, Linkedin.

+ Maintain, update, and optimize our WordPress website for a smooth user experience and brand consistency.

+ Coordinating content calendars, and creating engaging digital copy for web, social, and email campaigns.

The Digital Marketing Executive will collaborate closely with the creative and production teams to align marketing initiatives with ongoing photo and video campaigns.

Role Details & Hardware Requirements Type: Full-Time

On-Site Location: Vasundhara (Ghaziabad) or Gurugram

Hardware: Must own and use your own MacBook and iPhone for work.

Qualifications

• Candidates should possess effective Communication skills, including clear written and verbal communication and stakeholder coordination.
• Candidates should possess Social Media Marketing skills, including channel management, content scheduling, and audience engagement.
• Candidates should possess Web Content Writing skills for crafting compelling, brand-aligned copy across websites, blogs, and digital platforms.
• Additional beneficial qualifications include familiarity with creative or media agencies, basic knowledge of SEO, and experience with tools such as Meta Business Suite, Google Analytics, or similar platforms.
• A bachelor's degree in Marketing, Communications, Media, or a related field, along with the ability to work collaboratively in a fast-paced, creative environment, is preferred.

Company Description

Lifeworks Studios is a full-service, innovative photo and video agency focused on end-to-end content production for diverse brands. The team includes photographers, cinematographers, and editors who specialize in visual storytelling and bespoke digital films. The agency is recognized for excellence in advertising photography and high-impact digital campaigns. Lifewworks Studios works with leading automotive brands such as Skoda-Volkswagen Group, Triumph Motorcycles, and Royal Enfield, lifestyle clients including Tarun Tahiliani and Moms & Co., and hospitality companies such as Le Meridien and Ambience Malls.

This environment offers creative professionals the opportunity to collaborate on premium visual content for renowned national and international brands.