Digital Marketing Executive

Company Overview:Instance IT Solutions is a leading digital marketing company based in Surat, India, dedicated to elevating our clients online presence. We are committed to delivering innovative digital marketing solutions that drive growth and engagement. As part of our expansion, we areseekinga skilled and motivated Digital Marketing Executive to join our dynamic team.

Job Description:

As a Digital Marketing Executive at Instance IT Solutions, you willbe responsible fordeveloping and executing digital marketing strategies to enhance our clients online visibility and engagement. You will work closely with the marketing team to create tailored content,optimizesocial media presence, and manage advertising campaigns across various platforms.

Responsibilities:

1. Social Media Mastery:

• Demonstrateexpertisein social media platforms and algorithms.
• Develop and execute tailored content strategies to drive organic growth and engagement.

1. #Tag Analysis and Optimization:

• Conduct hashtag analysis to enhance visibility and engagement.
• Utilize strategic tagging to maximize reach andimpact.

1. Content Planning and Curation:

• Develop content plans aligned with current trends and clientobjectives.
• Curate and generate engaging content ideas that resonate with target audiences.

1. Competition & Strategy:

• Analyze competitors digital marketing efforts and formulate strategic responses.
• Develop strategies to surpass competitors and achieve superior organic engagement.

1. Meta Business Suite & Ads Manager:

• Demonstratedeepunderstanding of the Meta Business Suite and Ads Manager.
• Manage targeted campaigns on Facebook and Google Ads, ensuring strategic planning and measurable results.

1. Funnel Creation & Scaling:

• Develop scalable and profitable marketing funnels.
• Optimizefunnels based on performance metrics to achieve desired outcomes.

1. Analytical Insight:

• Utilize strong analytical skills to evaluate data and extract actionable insights.
• Continuously enhance performance through data-driven decision-making.

Qualifications:

1. 0 to 1+yearof experience in digital marketing.
2. Proven success in social media management.
3. Proficiencyin Meta Business Suite and Ads Manager.
4. Up-to-date knowledge of industry trends and best practices.
5. Excellent communication and collaboration skills.
6. Proficiencyin Google Analytics and Google Tag Manager is a plus.
7. Bachelor's or master'sdegree in marketing or a related field is a plus.