Digital Marketing Executive

InstaLaxmi is the country's first and largest B2B Digital Gold company, specializing in developing digital gold platforms for jewelers. The platforms include essential features such as loyalty programs, designed to foster customer engagement and boost business. InstaLaxmi also creates gamified solutions tailored to consumer behavior, driving increased app usage and enhancing user interaction. Our innovative approach supports businesses in maximizing opportunities within the digital gold sector.

This is a full-time on-site role for a Digital Marketing Executive located in Thane. The Digital Marketing Executive will be responsible for planning, implementing, and managing digital marketing campaigns. Day-to-day tasks include overseeing social media marketing efforts, producing engaging web content, analyzing web analytics to improve performance, and effectively communicating with internal teams and external stakeholders to enhance brand presence and achieve marketing objectives.

• Proficiency in Marketing strategies and techniques, with the ability to drive digital campaigns effectively
• Strong Communication skills for collaboration and stakeholder engagement
• Social Media Marketing expertise to manage, grow, and engage online communities
• Experience in Web Content Writing and creating engaging, high-quality digital material
• Knowledge of Web Analytics to evaluate campaign performance and derive actionable insights
• Comprehensive understanding of digital marketing tools and trends
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• Strong organizational skills and the ability to meet deadlines