Digital Marketing Executive

Company Description Inobal is an international business consulting firm founded on the belief that organizations of any size should have access to robust strategic support. The company operates through direct consulting services and a curated global expert network that spans more than 40 industries. By connecting businesses with specialized expertise tailored to their unique challenges, Inobal helps clients address complex problems effectively. The firm works with both emerging startups in early growth phases and established enterprises seeking strategic realignment, partnering closely with clients to design and execute practical paths forward.
Role Description The Digital Marketing Executive role at Inobal is a full-time, on-site position based in Ahmedabad. The person in this role will plan, execute, and optimize digital marketing campaigns across various channels to support brand visibility and lead generation. Daily responsibilities include managing social media presence, drafting and publishing web content, monitoring campaign performance through web analytics tools, and coordinating with internal teams to align messaging with overall marketing goals. The Digital Marketing Executive will also assist in developing communication strategies, preparing reports on campaign outcomes, and contributing ideas to enhance engagement and conversion rates.
Qualifications

• Candidates should possess strong Marketing skills, including campaign planning and brand positioning.
• Candidates should possess effective Communication skills for clear, professional written and verbal interaction.
• Candidates should possess Social Media Marketing skills for managing and growing audiences across platforms.
• Candidates should possess Web Content Writing skills to create compelling, audience-focused digital content.
• Candidates should possess Web Analytics skills to track, interpret, and report on digital performance metrics.
• Relevant experience in digital marketing or a related field, preferably in a B2B or consulting environment.
• Familiarity with common digital tools and platforms (e.g., social media management tools, Google Analytics, basic SEO concepts).
• Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
• Ability to work collaboratively on-site in Ahmedabad, manage multiple projects, and meet deadlines consistently.