Key Responsibilities
- Content writing & strategy management:
- Develop high-quality, engaging, and relevant content for blogs, websites, newsletters, and social media.
- Write and optimize copy for all marketing materials, including landing pages, advertisements, and email campaigns.
- Conduct keyword research and implement SEO best practices to increase organic traffic.
- Social media management:
- Create, schedule, and post content across social media channels (e.g., Facebook, Instagram, LinkedIn, etc.).
- Engage with the community by responding to comments, messages, and fostering conversations with the audience.
- Develop social media strategies that align with the company's marketing goals and brand tone.
- Monitor and report on social media performance and KPIs such as reach, engagement, conversions, etc.
- Stay up-to-date with social media trends, algorithm changes, and best practices to maximize channel effectiveness.
- Lead generation:
- Design and implement social media campaigns focused on lead generation and nurturing qualified prospects.
- Use targeted social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to drive lead-generation efforts.
- Create and optimize lead generation funnels, landing pages, and forms.
- Email marketing:
- Plan and execute email marketing campaigns that nurture leads.
- Build and manage email lists, ensure data hygiene, and segment audiences for better-targeted campaigns.
- Analyze email performance and optimize subject lines, content, and design to maximize open and click-through rates.
- Analytics & reporting:
- Track, measure, and report on all digital marketing activities, focusing on content performance, lead generation, and social media KPIs.
- Use tools such as Google Analytics, Facebook Insights, and social media management platforms to analyze data and provide actionable insights.
- Recommend strategies for optimization based on campaign performance and data analysis.
About Company: SlideUpLift is a utility in Pune that helps business professionals create powerful presentations using impactful PowerPoint tools and templates. Their platform offers a wide variety of graphics to enhance presentations, allowing professionals to focus on their ideas rather than spending hours on formatting. SlideUpLift aims to help professionals communicate their strategies effectively and improve their reputation as slick communicators.
