Digital Marketing Executive

Digital Marketing Executive

Company: Ideo Graphics

Location: Kochi, Kerala

Experience: Freshers / 0–1 Year

Employment Type: Full-Time

Qualification: MBA in Marketing / Digital Marketing or a related field

About the Role

Ideo Graphics is looking for a Digital Marketing Executive to join our team. The ideal candidate will support the planning, execution, and optimization of digital marketing activities across multiple platforms. The role offers hands-on exposure to digital campaigns, paid advertising, social media marketing, content coordination, lead generation, and performance analysis. We welcome freshers and candidates with up to 1 year of experience who have a strong interest in digital marketing and are eager to gain practical experience working on real campaigns.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across relevant platforms.

• Assist in managing Meta Ads and LinkedIn advertising campaigns.

• Support campaign planning based on business objectives, target audiences, and marketing goals.

• Monitor campaign budgets, reach, engagement, leads, conversions, and other key performance indicators.

• Analyze campaign performance and identify opportunities for optimization.

• Support lead-generation and conversion-focused campaigns.

• Manage and coordinate social media activities across Instagram, Facebook, LinkedIn, and other relevant platforms.

• Develop and maintain social media content calendars.

• Coordinate with designers and content teams for the timely execution of campaigns and creatives.

• Conduct market, audience, and competitor research to identify opportunities and trends.

• Support content marketing and basic SEO activities.

• Track and analyze website and campaign performance using relevant analytics tools.

• Prepare regular digital marketing and campaign performance reports.

• Stay updated with emerging digital marketing trends, platform updates, tools, and technologies.

• Support digital marketing activities for both company and client campaigns.

Requirements

• MBA in Marketing, Digital Marketing, or a related field.

• Freshers and candidates with 0–1 year of experience are welcome to apply.

• Basic understanding of digital marketing principles, social media marketing, and online advertising.

• Working knowledge of Meta Ads Manager and Meta Business Suite.

• Basic knowledge of LinkedIn Campaign Manager.

• Familiarity with Google Analytics or other digital analytics tools.

• Understanding of SEO and content marketing fundamentals.

• Understanding of lead-generation and conversion-focused campaigns.

• Good written and verbal communication skills.

• Strong analytical and problem-solving abilities.

• Creative mindset with an interest in content, social media, and digital trends.

• Good organizational and time-management skills.

• Ability to work independently as well as collaboratively within a team.

• Eagerness to learn new tools, technologies, and digital marketing strategies.

• Relevant internship or academic project experience in digital marketing will be an advantage.

Good to Have

• Experience with Canva or other basic creative tools.

• Familiarity with AI-powered tools for marketing, content creation, and research.

• Basic understanding of campaign metrics, reporting, and performance optimization.