We're Hiring! Join a Purpose-Driven Team
At iDare, we are more than just a companywe are a movement. Our mission is to empower individuals to recognize, prevent, cope with, and fight against abuse. As India's first holistic and intersectional mobile application, we prioritize creating a safe, supportive environment where healing and wellness can thrive.
We're seeking an Executive - Social Media / Digital Marketing who can manage day-to-day digital marketing execution, while continuously testing, learning, and optimizing campaign performance to contribute to our growth journey.
Responsibilities:
1. Social Media Management:
- Manage and grow brand presence across social platforms (Instagram, Facebook, YouTube, Threads, etc.)
- Plan and execute monthly and weekly content calendars
- Coordinate creation of posts, reels, stories, and short-form videos
- Monitor engagement, comments, Direct Messages (DM), and trends
2.Content & Creative Execution
- Ideate creative concepts for social media and ad creatives
- Coordinate and execute reel/video shoots
- Create basic creatives using tools like Canva
- Repurpose content across platforms
3.Performance Marketing & Ads: Assist in planning, executing, and optimising paid campaigns (Meta Ads, Google Ads)
4.Audience, Competition & Market Analysis
- Research target audiences, behaviours, and content preferences
- Track competitor activity and emerging trends - Share insights to improve content and campaign effectiveness.
5.Influencer Marketing & Collaborations
- Identify and coordinate with influencers and creators
- Manage briefs, timelines, and deliverables
- Track performance of collaborations
6.Reporting & Insights
- Prepare monthly performance reports
- Share learnings, recommendations, and next steps
- Support presentation decks and internal reviews
- Coordinate with marketing, product, sales/CRM, and external agencies for content, campaigns, and launches
Requirements:
- Bachelor's degree in Marketing or related field; digital marketing certifications valued.
- 1-3years of relevant experience
- Deep understanding of major social platforms and formats; tailor strategies per channel.
- Proven ROI-focused experience with paid ads (Meta, Google).
- Proficiency in Canva or equivalent design/tools; turn ideas into engaging visuals.
- Strong creative mindset; up-to-date with market trends and formats.
- Excellent written and verbal communication; effective cross-functional collaboration.
- Data-driven decision-maker; analyze, derive insights, and iterate campaigns.
- Detail-oriented multitasker with strong ownership; manage multiple campaigns and deadlines.
Why Join Us:
- High ownership and visibility on key initiatives
- Learn and drive end-to-end digital growth
- Opportunity to shape brand and performance strategy
- Thrive in a dynamic, impact-driven startup environment
If you're looking to be part of something meaningful, to work in a supportive and inclusive environment, and to make a tangible impact on society, then iDare is the place for you. Join us in our mission to build a safer and healthier world for all.
