A fast-growing provider in the Digital Marketing & IT services sector, delivering full-funnel performance marketing, content-led SEO, and paid-media strategies for B2B and B2C customers. We design measurable acquisition funnels and conversion-driven campaigns that scale revenue and reduce customer acquisition cost.
Remote-first role supporting pan-India and global campaigns; strong emphasis on analytics, ROI, and continuous optimisation.
Primary Job Title: Digital Marketing Executive
Role & Responsibilities
- Plan, launch and optimise paid media campaigns across Google Ads and Meta (Facebook/Instagram) to maximise conversions and ROI.
- Execute on-page and off-page SEO tasks: keyword research, technical checks, content briefs and backlink outreach to improve organic rankings and traffic.
- Manage email marketing campaigns and automationsegment lists, build journeys, A/B test creatives and analyse deliverability/performance.
- Monitor campaign performance using Google Analytics 4 and platform dashboards; produce weekly reports with actionable insights and next-step recommendations.
- Collaborate with content, design and product teams to create high-converting landing pages, ad creatives and content assets aligned to channel strategies.
- Run CRO experiments (A/B tests), monitor funnel metrics and implement quick wins to improve conversion rates and lower CAC.
Skills & Qualifications Must-Have
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing Platforms
Preferred
- Google Tag Manager
- SEO tools (Ahrefs / SEMrush / Moz)
- WordPress or other CMS
Qualifications: Proven hands-on experience executing paid and organic campaigns with a demonstrable portfolio of results. Strong analytical mindset and comfort working in a remote setup. Excellent written English for content briefs and ad copy.
Benefits & Culture Highlights
- Fully remote, flexible hours with focus on outcomes rather than time.
- Fast-paced growth environment with mentoring and upskilling opportunities.
- Performance-linked incentives and exposure to cross-functional digital projects.
Skills: digital,digital marketing,search engine marketing,email marketing,google ads,analytics,google,design,search engine optimization,campaigns,email
