Digital Marketing Executive

About the Role

We are looking for a passionate and creative Digital Marketing Executive to join our growing team. This role is ideal for someone with hands-on experience in SEO, Social Media Marketing (SMM), Meta Ads, and Google Ads who is eager to learn, execute campaigns, and drive online growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels.
• Manage and optimize Google Ads (Search, Display, Performance Max, etc.) and Meta Ads (Facebook & Instagram).
• Perform on-page and off-page SEO activities to improve website rankings and organic traffic.
• Conduct keyword research and competitor analysis.
• Create, schedule, and manage content across social media platforms such as Instagram, Facebook, LinkedIn, and X.
• Monitor campaign performance and prepare weekly/monthly performance reports.
• Track website performance using Google Analytics (GA4) and Google Search Console.
• Work with designers and content creators to develop engaging creatives and marketing campaigns.
• Stay updated with the latest digital marketing trends, tools, and algorithm changes.
• Support lead generation and brand awareness initiatives.

Required Skills

• Basic understanding of SEO (On-page, Off-page, Technical SEO fundamentals).
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Social Media Marketing (SMM) and content planning.
• Familiarity with Google Analytics (GA4) and Google Search Console.
• Basic understanding of keyword research tools such as Google Keyword Planner, Ubersuggest, or SEMrush (preferred).
• Good written and verbal communication skills.
• Analytical mindset with attention to detail.
• Ability to manage multiple campaigns and meet deadlines.