Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Coimbatore, Tamil Nadu

Experience: 2–3 years

Employment Type: Full-Time

Industry Focus: B2B, Healthcare

Markets: India & US (Primary)

About the Role

We are looking for a results-driven Digital Marketing Executive with 2–3 years of experience to plan and execute digital marketing strategies across SEO, paid ads, and lead generation. The ideal candidate has hands-on experience in B2B and Healthcare marketing, with a strong understanding of inbound and outbound lead generation for both Indian and US markets.

Key Responsibilities

• Plan and execute On-Page and Off-Page SEO strategies to improve organic visibility
• Manage and optimize paid campaigns across Meta, Google Ads, and LinkedIn Ads
• Develop and implement Go-To-Market (GTM) plans for new products/services
• Drive inbound and outbound lead generation strategies, particularly for B2B and Healthcare segments
• Conduct keyword research and competitor analysis using SEMrush and Ahrefs
• Monitor campaign performance and prepare regular reports with actionable insights
• Stay updated on the latest digital marketing trends, especially in the US and Indian markets
• Support additional marketing activities such as email campaigns, social media, and content as needed

Required Skills & Experience

• 2–3 years of proven experience in Digital Marketing
• Strong knowledge of SEO (On-Page & Off-Page)
• Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
• Experience in B2B and Healthcare Industry
• Proven track record in Lead Generation (Inbound & Outbound)
• Experience creating and executing GTM plans
• Proficiency in SEMrush and Ahrefs
• Basic design skills using Canva
• Strong creativity and analytical thinking
• Excellent communication skills, especially for US market interactions

Good to Have (Optional)

• Email Marketing campaign experience
• Social Media Marketing (SMM) experience
• Content Writing skills (blogs, ad copy, social posts)
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp)
• Knowledge of CRM tools (e.g., Zoho, Salesforce)
• Basic understanding of analytics tools (Google Analytics, GA4)
• Prior experience working with US-based clients or teams
• Understanding of conversion rate optimization (CRO)
• Video editing basics for short-form content (Reels/Shorts)