Responsibilities
- Strategize, execute, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns tailored for lead generation and brand growth.
- Oversee end-to-end social media managementcurate, schedule, and optimize content that builds brand authority and drives audience engagement.
- Lead SEO effortsconduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility.
- Drive qualified traffic through organic and paid funnels, leveraging innovative growth hacks and audience insights.
- Implement A/B testing for creatives, copy, targeting, and landing pages to constantly improve ROI and user experience.
- Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite, Tag Manager, etc, transforming data into actionable insights.
- Collaborate cross-functionally with content creators, designers, and developers to craft high-converting campaigns.
- Stay ahead of the curve with the latest trends, platform updates, and digital innovations to ensure a competitive edge.
- Prepare crisp performance dashboards, reports, and strategic inputs for management reviews.
This job was posted by Medha Srivastava from Green Publication Services.
