Key Responsibilities
- Optimizing website content and structure with keyword research, on-page SEO, backlink building, and technical SEO to improve organic visibility for software and hardware products.
- Conduct industry analysis, monitor market trends and competitors (SaaS & hardware), and validate productmarket fit.
- Create and manage strategies to generate quality leads through landing pages, forms, and calls-to-action, and optimize conversion paths for maximum ROI.
- Perform continuous keyword discovery, topic clustering, and trend monitoring to build search-led content calendars that target high-intent enterprise buyers
- Draft, structure, and publish SEO-optimised website pages, blogs, and FAQsincluding meta titles, meta descriptions, title-tag modifiers, schema markup, and internal linksto expand VirtuBox's organic footprint
- Track daily keyword rankings and SERP features; analyse Google Search Console data, then diagnose and resolve indexing, coverage, security, or manual-action issues to safeguard visibility
- Execute on-page optimisation sprints: refresh outdated content, fix duplicate or missing metadata, repair broken/orphaned links, prune dead-weight pages, and embed LSI synonyms for higher relevance
- Audit, update, and grow local SEO assetsGoogle Business Profile listings, GMB posts, and NAP citationsensuring complete, consistent, and conversion-ready information for regional searches
- Plan and launch digital-PR and backlink campaigns; run competitor link-gap and intersect analyses to secure authoritative placements and improve domain authority
- Set up, monitor, and optimise Google & Meta Ads and Merchant Center campaigns for lead generation; analyse CPC, CTR, and conversion data, and resolve ad-policy or feed disapprovals promptly
- Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and data dashboards.
- Deploy behaviour analytics tools (Microsoft Clarity, GA4), define micro-conversion events, review heatmaps/session recordings, and surface UX/SEO insights that reduce friction and boost engagement
- Manage and grow brand presence on platforms like Facebook, Instagram, LinkedIn, and X, and monitor trends and engage with the online community.
About Company: VirtuBox is the world's premier platform for creating, sharing, and deploying interactive content without coding. VirtuBox offers a series of digital solutions at your fingertips, elucidating complex business design with simple digital solutions. VirtuBox doles out engaging and efficient cloud-based solutions on the SaaS model for your business. In a fast-paced age, time is of the essence. Wherever you are, get the presence of your brand felt through the digital platform effortlessly for any screen, in record time, all without writing a line of code. If you can build a slide, then you can create fully interactive experiences that will engage modern audiences and exceed client expectations. Plus, it's future-proof!
