Digital Marketing Executive - Google Ads

This role serves as the foundation for Supertails largest channel-specific ad spend. The ideal candidate is not merely an executor but a strategic operator responsible for the hands-on management and optimization of a complex portfolio of Google Ads campaigns. They must demonstrate a sophisticated understanding of how to guide Google's AI with high-quality inputs to maximize return on a substantial budget.

Position Title: Digital Marketing Executive - Google Ads

Location: Bangalore, India

Reports to: Digital Marketing Manager

Experience Level: 2-4 Years

About Supertails:

Supertails is India's leading pet-care platform, dedicated to creating a better world for pets and their parents. Our ecosystem includes Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private label brand of dog food; and a suite of offline pet healthcare services. We are a data-driven, AI-forward company on a mission to provide everything a pet parent needs, right from their pet's first bark or meow.

The Role:

We are seeking a highly analytical and results-oriented Digital Marketing Executive to own the execution and optimization of our Google Ads accounts. You will be the subject matter expert for all Google campaigns, managing a significant monthly budget to drive new customer acquisition and repeat purchases for our marketplace business. This is a critical, hands-on role for a performance marketer who thrives on data, experimentation, and driving measurable growth.

Key Responsibilities:

Campaign Management & Execution:

Manage and optimize large-scale Google Ads campaigns including App, Search, Shopping, PMax, DemandGen, Display and YouTube campaigns.

Conduct rigorous keyword & market research, analysis, and expansion to identify new growth opportunities.

Write, test, and refine compelling ad copy and manage creative assets for different campaign types, ensuring alignment with brand voice and performance goals.

Optimization & Analysis:

Monitor campaign performance daily, analyzing key metrics such as ROAS, CAC, CVR, and LTV to make data-driven optimization decisions.

Manage and optimize product feeds within Google Merchant Center (GMC), troubleshooting disapprovals and enhancing data quality to improve Shopping and P-Max performance.

Utilize Google Analytics 4 (GA4) and Appsflyer to analyze user behavior, track conversions across web and app, and derive actionable insights to inform strategy.

Analyze search query reports to build robust negative keyword lists and refine targeting.

Reporting & Collaboration:

Develop and maintain performance reports and dashboards to communicate results and insights to key stakeholders.

Collaborate with the Meta, Programmatic, and Marketplace teams to ensure a cohesive full-funnel strategy.

Work closely with the tech team to implement and troubleshoot conversion tracking, pixel implementation, and product feed integrations.

What We're Looking For:

Must-Haves:

2-4 years of hands-on experience managing Google Ads campaigns for an e-commerce or D2C brand with a large budget (upwards of 50 Lakhs/month).

Proven, in-depth expertise with Performance Max, Google Shopping, and Search campaigns, including feed management in GMC and Shopify.

Strong analytical skills with a demonstrated ability to interpret complex data sets and make clear, actionable recommendations.

Hands-on experience with Google Analytics 4 (GA4) for performance analysis and reporting.

Good-to-Haves:

Familiarity with Meta Ads campaigns.

Experience with mobile measurement platforms (MMPs) like Appsflyer.

Understanding of web and app tracking principles, including conversion tracking, pixels, and event-based analytics.

Google Ads certifications (Search, Shopping, Measurement) are a plus.

Familiarity with Google Tag Manager (GTM).

A proactive and highly organized individual with excellent communication skills and a passion for the pet-care industry.