Digital Marketing Executive

Company Description

G Square, founded in 2012, is India's largest plotted real estate developer and Tamil Nadu's number one developer, operating in prime locations such as Chennai, Bengaluru, Hyderabad, Coimbatore, Trichy, and more. G Square provides premium residential and commercial plots, empowering families and businesses to build their dreams. With 13+ years of experience, the company has delivered over 4,000 acres of land and served more than 20,000 happy customers. Committed to fostering innovation and enabling success, G Square continues to create opportunities for communities to grow and prosper.

Location: Alwarpet, Chennai

Industry: Real Estate (Preferred)

Job Description:

We are looking for a dynamic Marketing Executive who can drive digital visibility, manage influencer collaborations, and support on-ground marketing initiatives. The ideal candidate is creative, organized, and comfortable working both online and offline.

Key Responsibilities

- Manage social media platforms (content planning, posting, engagement, and performance tracking)

- Coordinate with designers, video editors, and internal teams for marketing creatives

- Identify, onboard, and manage influencer partnerships and collaborations

- Plan and execute influencer marketing campaigns to increase brand reach and engagement

- Handle and optimize Google Business Profiles (reviews and updates)

- Travel for project launches, events, and promotional activities as required

- Support brand promotions through on-ground marketing activities

Skill Requirements

- Strong understanding of social media marketing & digital trends

- Content and copywriting skills

- Good communication and coordination skills

- Ability to manage multiple campaigns simultaneously

- Basic knowledge of analytics and performance tracking

Preferred Qualifications

- Fluent in English and Tamil

- Experience in event coordination is an added advantage

- Minimum 1 year of experience in marketing or related fields

- Experience in real estate marketing will be a strong advantage