Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Chandigarh, on-site role, 6-days a week

Department: Digital Marketing

Open Positions: 3

Experience Required: 1–2 Years

Compensation: minimum 25% hike on the existing salary

About the Role

We are looking for a proactive and detail-oriented Digital Marketing Executive to support and execute digital marketing initiatives across SEO, website management, analytics tracking, and social media platforms. The ideal candidate should have a strong understanding of digital marketing fundamentals, website optimization, content promotion, and performance tracking.

This role offers an excellent opportunity to work in a fast-paced, growth-driven environment and contribute to brand visibility, website traffic, lead generation, and customer engagement.

Key Responsibilities:

SEO & Website Management

• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Conduct keyword research, content optimization, and competitor analysis.
• Regularly update website content, landing pages, blogs, and product pages.
• Monitor website health, page performance, and user experience metrics.
• Coordinate with developers and designers for website enhancements and optimization.

Analytics & Performance Tracking

• Set up, monitor, and maintain tracking through Google Analytics, Google Tag Manager, and related tools.
• Track website traffic, user behavior, conversion funnels, and campaign performance.
• Generate periodic reports and provide actionable insights to improve marketing effectiveness.
• Monitor key digital marketing KPIs and identify growth opportunities.

Social Media & Content Marketing

• Assist in planning, scheduling, and publishing content across social media platforms.
• Support the execution of social media campaigns to drive engagement and brand awareness.
• Coordinate with content and creative teams for marketing assets and campaigns.
• Monitor social media performance and recommend optimization strategies.

Digital Marketing Support

• Support SEM and paid marketing initiatives when required.
• Assist in executing integrated digital marketing campaigns.
• Stay updated with industry trends, search engine algorithm updates, and emerging digital marketing practices.

Required Skills & Qualifications

• 1–2 years of experience in Digital Marketing.
• Good understanding of SEO (On-Page & Off-Page), SEM Fundamentals, Social Media Marketing, Google Analytics, Website Optimization, Content Marketing, and Digital Marketing Strategy.
• Experience with website CMS platforms such as WordPress or similar.
• Knowledge of Google Search Console and Google Tag Manager is preferred.
• Strong analytical and reporting skills.
• Excellent communication and coordination abilities.
• Ability to manage multiple tasks in a deadline-driven environment.

Preferred Candidate Background

Candidates with experience in roles such as:

• SEO Executive
• Digital Marketing Specialist
• Marketing Coordinator
• Digital Marketing Associate
• SEO Analyst

Preferred Industry Experience

Candidates from high-growth D2C, Consumer Goods, FMCG, Personal Care, Wellness, Healthcare, Lifestyle, E-commerce, and Consumer Brands will be preferred.

What We Offer

• Competitive compensation package.
• Exposure to end-to-end digital marketing functions.
• Opportunity to work with experienced marketing professionals.
• Learning and growth opportunities in a rapidly evolving digital ecosystem.