Digital Marketing Executive

Job Description – Digital Marketing Executive

Position: Digital Marketing Executive

Department: Marketing

Experience: 1.5–2+ years

Employment Type: Full-Time

Location: Mahalaxmi layout 

Job Summary

We are looking for a creative and result-oriented **Digital Marketing Executive** to plan, execute and monitor digital marketing activities across various online platforms. The candidate will be responsible for improving online visibility, increasing website traffic, generating leads and supporting overall brand growth.

## Key Responsibilities

* Plan and execute digital marketing campaigns across various digital channels.

* Manage and maintain the company's social media platforms such as Instagram, Facebook, LinkedIn and other relevant channels.

* Create, coordinate and publish engaging content for social media, websites, blogs and other digital platforms.

* Implement **SEO activities**, including keyword research, on-page optimisation, content optimisation and basic off-page SEO.

* Monitor website traffic, search rankings and other SEO performance metrics.

* Assist in managing **Google Ads, Meta Ads and other paid digital campaigns**.

* Monitor campaign performance and optimise campaigns based on results.

* Conduct competitor and market research to identify new digital marketing opportunities.

* Coordinate with graphic designers, content writers, video editors and other internal teams for marketing campaigns.

* Track and analyse digital marketing performance using tools such as Google Search Console and social media analytics.

* Stay updated with the latest digital marketing trends, SEO updates, social media trends and advertising practices.

## Required Skills

* Good understanding of **SEO, SEM/PPC and Social Media Marketing, Canva tool**.

* Knowledge of Google Ads and Meta Ads is preferred.

* Basic understanding of keyword research and SEO tools.

* Good content-writing and communication skills.

* Basic knowledge of Canva or similar creative tools is an advantage.

* Strong analytical and problem-solving abilities.

* Good attention to detail and ability to manage multiple activities simultaneously.

• * Ability to work collaboratively with marketing, sales, design and content teams.