Digital Marketing Executive

Role- Digital Marketing Executive

Work from home(Remote role)

CTC 2.4-3.6 LPA

Company Description

Digiinovix is a dynamic team of dedicated digital marketers who specialize in delivering exceptional results for our clients. With a history of rapid growth and creative innovation, we are passionate about reshaping digital performance marketing using strategic expertise and innovative ideas. Our core offerings include Paid Search, Display Ads, Social Media Ads, Search Engine Optimization, Branding, Web Design, and Digital Strategy. At Digiinovix, we combine intelligence, passion, and determination to achieve remarkable outcomes for our clients.

Role Description

This is a full-time remote role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for planning, implementing, and monitoring digital marketing campaigns across various platforms. Daily tasks will include creating and managing content, analyzing web analytics, executing social media strategies, and optimizing marketing efforts to achieve performance goals. The role focuses on driving engagement, increasing brand visibility, and generating leads for clients.

Qualifications

Roles and Responsibilities

Create and publish high-quality content aligned with company goals

Plan, prepare and manage monthly and weekly content calendars

Conceptualize, script and create engaging Reels and short-form videos

Confidently appear in front of the camera to record reels and promotional videos

Stay updated with new content formats, trends and platform specific requirements

Ideate, write and collaborate with graphic designers and sales teams to produce engaging content

Identify customer needs and content gaps and recommend new topics

Write compelling copy for social media posts, blog articles, email newsletters and other marketing materials

Manage and grow the company's social media presence

Monitor engagement metrics and optimize content performance

Qualifications and Requirements

Bachelor's degree in English, Journalism, Communications, Marketing or related field

Minimum 6 months experience in social media, blogging, digital marketing, corporate communications or content writing

Proven experience in planning and preparing structured content calendars

Proven experience in creating and presenting short-form video content, especially Reels

Comfortable and confident speaking on camera

Excellent writing, editing and proofreading skills

Strong understanding of social media platforms and digital trends

Ability to work independently, manage multiple tasks and meet deadlines