Digital Marketing Executive

Digital Marketing Executive

Location: Bangalore (Work from Office)

Company: Copper Trunk

Job Overview

We're looking for a creative and performance-driven Digital Marketing Executive who understands both branding and marketing. From planning campaigns to generating leads and improving our online presence, you'll play a key role in growing Copper Trunk digitally.

Responsibilities

Plan and execute digital marketing campaigns across Meta, Google and other digital platforms.

Manage and optimize paid advertising campaigns (Facebook, Instagram & Google Ads).

Generate quality leads through digital channels.

Monitor campaign performance and prepare monthly reports.

Work closely with the content and design team to execute campaigns.

Improve website traffic and user engagement through SEO and content marketing.

Plan email marketing and WhatsApp marketing campaigns.

Track website performance using Google Analytics and Search Console.

Research industry trends and competitors.

Suggest new growth strategies to improve brand awareness and lead generation.

Coordinate with agencies or freelancers whenever required.

Requirements

1-3 years of experience in Digital Marketing.

Experience running Meta Ads and Google Ads.

Good understanding of SEO principles.

Familiarity with Google Analytics, Search Console and Meta Business Suite.

Knowledge of lead generation campaigns.

Strong analytical and problem-solving skills.

Excellent communication and coordination skills.

Ability to manage multiple campaigns simultaneously.

Experience in architecture, interior design, and real estate is a plus.

Bonus Skills

Basic knowledge of Canva or Adobe Creative Suite.

Experience with CRM platforms.

Email marketing tools (Mailchimp, Brevo, etc.).

Understanding of remarketing and conversion tracking.

Basic video editing knowledge.

AI tools like ChatGPT for content ideation and campaign planning.

What We're Looking For

We're looking for someone who:

Thinks creatively and strategically.

Is data-driven and enjoys optimizing campaigns.

Takes ownership of projects.

Stays updated with the latest digital marketing trends.

Has an eye for aesthetics and understands premium branding.

KPIs

Qualified leads generated

Cost per lead (CPL)

Website traffic growth

ROAS on paid campaigns

Organic traffic improvement

Engagement and reach from campaigns

Conversion rate optimization