Role & Responsibilities
- Responsible for execution of the company's Digital Marketing Strategy that involves all relevant social media – Linkedin, Youtube
- Creating and establishing the Brand Awareness for Quantum and its products.
- Ensuring the visibility of the Brand and Product
- Management of website and ensuring that it is constantly updated
- Independently managing all digital marketing activities
- Set up and management of Linked in account and managing you tube.
- Writing blogs and content on digital forum to ensure visibility
- Responsible to develop and implement the Online Marketing and Brand Positioning strategies
- Create key reporting and performance indicators based on business requirements
- Brand management on the digital forum
Ideal Candidate
- Strong Digital Marketing / B2B Brand Marketing profiles
- Mandatory (Experience 1): Must have a minimum 4+ years of experience as a Digital Marketing Executive / Digital Marketing Professional
- Mandatory (Experience 2): Hands-on experience in B2B digital marketing, with a strong focus on brand awareness, product visibility, and brand positioning
- Mandatory (Experience 3): Hands-on experience in social media management, including LinkedIn and YouTube, social media calendar planning, and brand reputation management
- Mandatory (Experience 4): Strong experience in SEO (On-page, Off-page, and Technical SEO), website management, and page optimization to improve online visibility and rankings
- Mandatory (Experience 5): Proven experience in paid digital marketing campaigns, including Google AdWords, Meta Advertising, and LinkedIn Advertising
- Mandatory (Experience 6): Experience in content creation, including blog writing, content generation, and digital publishing for B2B audiences
- Mandatory (Tools): Hands-on experience with Google Analytics, Google Search Console, Google Webmasters, Google Trends, and performance tracking tools
- Mandatory (Skills 1): Strong understanding of email marketing, campaign sequencing, lead nurturing funnels, programmatic advertising, and KPI reporting
- Mandatory (Company): B2B SaaS / B2B Services OR Digital Marketing Agencies, with exposure to B2B client/projects (If candidate is from marketing agency, name of b2b clients and projects should be mentioned in resume)
- Preferred (Education): Bachelor's or Master's degree in BBA / BBM / MBA / Mass Communication / Journalism.
- Preferred (Certifications): Google certifications in Google Analytics / Google Ads / Digital Marketing.
- Preferred (Advanced Marketing): Exposure to advanced web page ranking techniques and latest digital marketing trends.
Skills: b2b,linkedin,google,social media,management,digital marketing,advertising
