Digital Marketing Executive

Job Description:

• Develop and execute digital marketing campaigns across various channels (SEO, SEM, email, social media, display advertising, etc.)
• Manage and optimize the company's website for user experience, SEO, and lead conversion.
• Plan and monitor ongoing company presence on social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.)
• Run and manage Google Ads, Facebook Ads, and other paid media campaigns.
• Analyze performance data using tools like Google Analytics, and make data-driven decisions to improve results.
• Write and optimize content for landing pages, blogs, email campaigns, and social media posts.
• Monitor trends and best practices in digital marketing and identify new opportunities for growth.
• Assist in planning and executing email marketing and automation campaigns.
• Stay up to date with the latest digital marketing trends, tools, and technologies.

Work Experience & Skills:

• 3-6 years of proven experience in digital marketing or related roles.
• Strong understanding of SEO, SEM, Google Ads, Facebook Ads, email marketing, and content marketing.
• Experience with digital marketing tools and platforms such as Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, HubSpot, or similar.
• Excellent communication and writing skills.
• Creative thinking with attention to detail.
• Ability to work independently and in a team-oriented environment.
• Technical content writer: impeccable writing skills, adept research capabilities, clarity in communication.

Academic & Trades Qualifications

UG – Any Graduate (B.Tech/B.E. -Preferable)