Digital Marketing Executive

Company Description

Cargo Insights is a forward-thinking B2B media platform dedicated to empowering the business community within the cargo and logistics industry. Specializing in innovative branding solutions, we address the unique challenges faced by professionals and companies in this intricate sector. Through our digital platforms, we connect clients with their target audiences, facilitating global reach and fostering growth in today's digital age.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in New Delhi. The Digital Marketing Executive will be responsible for developing and implementing effective digital marketing campaigns, managing social media platforms, analyzing web traffic and campaign performance, and creating engaging content for digital platforms. The role also includes collaboration with cross-functional teams to align marketing strategies with broader business goals.

Qualifications

• Proficiency in Marketing, Communication, and developing strategic marketing plans
• 0 to 2 years of experience in social media, digital marketing, or content creation
• Strong skills in Social Media Marketing, including creating and managing campaigns on platforms such as LinkedIn and Instagram
• Experience with Web Analytics tools to track and optimize campaign performance
• Skills in Web Content Writing, with the ability to create engaging, targeted, and high-quality content
• Creative thinking and analytical skills to drive innovative and effective marketing strategies
• Ability to work effectively within a team and communicate ideas clearly
• Knowledge of the cargo and logistics industry is an advantage
• Bachelor's degree