Digital Marketing Executive

Digital Marketing Executive

Company: BrandEssence Market Research & Consulting Pvt. Ltd.

Location: Hadapsar, Pune

Job Type: Full-time

Work Mode: Work from Office (On-site)

Salary : 15,000 per month

Job Summary

BrandEssence Market Research & Consulting is looking for a results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing activities to strengthen our online presence, generate leads, and support business growth.

The ideal candidate should have a good understanding of SEO, social media marketing, Google Ads/PPC, content marketing, email marketing, and digital analytics.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple online channels.
• Implement SEO strategies, including keyword research, on-page and off-page optimization, and link building.
• Manage and optimize Google Ads/PPC campaigns to improve campaign performance and lead generation.
• Develop and manage social media campaigns across platforms such as LinkedIn, Instagram, and Facebook.
• Create, optimize, and publish blogs, landing pages, and digital marketing content.
• Assist with email marketing campaigns and campaign optimization.
• Monitor website traffic, campaign performance, and social media insights using analytics tools.
• Conduct competitor and market research to identify digital marketing opportunities.
• Track key performance metrics and prepare regular performance reports.
• Stay updated with the latest trends and developments in SEO and digital marketing.

Required Skills

• Strong understanding of SEO and digital marketing concepts.
• Knowledge of Google Ads/PPC and social media marketing.
• Basic knowledge of Google Analytics and SEMrush.
• Good content writing and communication skills.
• Analytical and problem-solving mindset.
• Ability to manage multiple tasks and meet deadlines.
• Knowledge of Canva or Adobe Photoshop is an added advantage.

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 0–2 years of experience in digital marketing, SEO, or a related role.
• Freshers with relevant digital marketing knowledge and certifications may also apply.

What We Offer

• Opportunity to work on real-world digital marketing projects.
• Exposure to SEO, PPC, social media, content marketing, and analytics.
• Learning and professional growth opportunities.
• Collaborative and performance-driven work environment.