Digital Marketing Executive (BFSI ONLY)

REPORTING RELATIONSHIP

POSITION REPORTS TO: CHIEF BUSINESS OFFICER (CBO) DIRECT AND DIGITAL

DEPARTMENT: SALES

POSITION LOCATION: HYDERABAD

POSITION SUMMARY

Plan and execute performance campaigns on Whatsapp, SMS, Google RCS including

keyword research, ad copywriting, and A/B testing.

Also, explore Google Ads and Meta (Facebook/Instagram) for business loan leads, brand

awareness marketing

Experience in content generation using Generative AI and Media assets

Manage ValueFirst or equivalent platform for SMS/Whatsapp automation for lead

nurturing in compliance with TRAI/RBI rules, and personalized/Customized follow-ups to

boost conversions.

Analyze performance and optimize for metrics like CPL, ROAS, and track pixel events for

loan applications.

Create content for social media, landing pages, and emails highlighting loan benefits like

low rates and quick disbursal.

Achieve Monthly lead targets (e.g., 5000+ qualified leads), and report to HEAD of DIGITAL

MARKETING.

EDUCATINAL QUALIFICATION, KNOWLEDGE, SKILLS AND ABILITIES

Required Qualifications:

Executive: Bachelor's in marketing/business; 1-3 years in digital marketing, preferably

fintech/NBFC loans.

Certifications: Google Ads, Meta Blueprint; hands-on with Value First or similar OTP/CRM

tools.

Essential Skills:

Proficiency in Meta Ads Manager, Google Ads (Search/Display), and Value First for bulk

messaging.

Strong analytical skills for campaign optimization; knowledge of financial regulations and

SEO basics.

Excellent English/Hindi communication; creative for ad creatives targeting Indian businesses