About Us :
We build on our company's strengths with our vertical integration of marketing division with novel discovery Research, Process Chemistry, and Formulation Development. We believe that new medicines are an integral part of the healthcare system, Hetero Healthcare helps patientsbetter by leveraging our industry-wide experience, deep technology expertise, comprehensive portfolio of Products and vertically aligned business model for upliftment the human life.
Job Description :
We're looking for a qualified Digital Marketing Specialist who is highly creative and has in-depth marketing experience and a passion for digital technologies. Able to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Candidate will work with the marketing team, supporting teams
(Such as programmers), and vendors to launch campaigns on time and on budget.
A Digital Marketing Specialist is responsible for developing and implementing strategies that promote a company or brand products. They manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience.
Responsibilities :
- Produce well-researched content for publication online and in print.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Required Skills :
- Should have at least min 3 Years of work experience as a Digital Marketer, or similar role Portfolio.
- BTech. /Bachelor's Degree/MBA.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g.,Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Should have prior experience in working with SEMrush, Ahrefs, Screaming Frog, Moz, and other SEO tools.
- Experience in setting up and optimizing Google AdWords campaigns.
- Working knowledge of HTML, CSS.
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement.
- Hands-on experience with Content Management Systems (e.g., WordPress)
- Good time management skills, including prioritizing, scheduling, and adapting as necessary.
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook ,and PowerPoint
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management. Ability to work on multiple projects with different objectives simultaneously.
