Digital Marketing Executive

About the Role:

We are seeking a highly motivated and skilled Digital Marketing Executive who excels in driving results through strategic SEO, SMO, and performance-based marketing initiatives. This role requires a proactive professional with a deep understanding of digital marketing techniques to boost online visibility,

enhance engagement, and generate quality leads for business growth.

Roles and Responsibilities:

• Develop and implement SEO strategies to improve organic traffic and search rankings.
• Conduct detailed website audits using advanced tools to identify and fix crawl errors, optimize crawl budgets, and address GSC errors.
• Optimize Core Web Vitals, including LCP (<2.5s), FID (<100ms), and CLS (<0.1), using tools like Lighthouse and GtMetrix.
• Perform mobile-first optimization by validating mobile usability and ensuring parity between desktop and mobile versions.
• Add and validate structured data (JSON-LD) for rich snippets and Knowledge Panels.
• Update and optimize robots.txt files and dynamic XML sitemaps for large websites.
• Monitor SSL certificates, fix mixed content issues, and resolve redirect chains for HTTPS security.
• Implement and validate hreflang for multilingual websites for International SEO.
• Audit JavaScript rendering issues and implement pre-rendering or dynamic rendering for JS-heavy websites.
• Identify and fix duplicate content issues using canonical tags and pagination attributes.
• Automate SEO tasks using Python or APIs and create dashboards for bulk data monitoring.
• Manage indexation effectively using meta tags like noindex to resolve index bloat.
• Optimize server TTFB and database query delays while ensuring regular W3C validation checks.
• Build advanced GA4 tracking and cross-platform reports in Looker Studio for performance analytics.
• Monitor and grow the company's social media presence across LinkedIn, Facebook, Twitter, and Instagram.
• Develop engaging content strategies and collaborate with teams to create SEO-friendly blogs and case studies.
• Plan, execute, and manage PPC campaigns on Google Ads and Facebook Ads with optimized ad copy and targeting.
• Stay updated with Google algorithm updates, conduct competitor benchmarking, and refine strategies accordingly.
• Work closely with the sales and design teams to align efforts and contribute to A/B testing and CRO.
• Track KPIs and prepare detailed monthly SEO and performance reports.

Requirements:

• 2-4 years of proven experience in SEO, SMO, and performance-based marketing.
• Strong portfolio of successful campaigns and projects.
• Proficient in digital marketing tools like Google Analytics, SEMrush, Ahrefs, Moz, and social media platforms.
• Expertise in Qualified MQL generation with different initiatives e.g. Email Marketing, Manage Lead Magnets, Quality Content Placements etc.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent communication and interpersonal skills.
• Analytical mindset with a results-driven approach.
• Ability to manage multiple projects and meet deadlines.

Qualification :

• Bachelor's degree in marketing, Digital Marketing, Business Administration, or equivalent work experience in related fields.
• Proven success in SEO, SMO, and performance-based marketing campaigns with measurable results.
• Strong ability to analyze data, track performance metrics, and provide actionable insights.
• Excellent verbal and written communication skills for collaboration and persuasive content creation.
• Energetic, goal-oriented, and capable of engaging professionally with stakeholders, including C-Level executives.
• Proficient in tools like Google Analytics, SEMrush, and CRMs such as HubSpot or Salesforce.
• Self-motivated, innovative, and able to manage multiple projects and deadlines effectively.
• Strong consultative and negotiation skills to maximize marketing outcomes.

Competence Required for the above job role:

• Strategic planning and execution.
• Data-driven decision-making.
• Creativity and innovation in campaign ideation.
• Collaboration and team-oriented mindset.
• Passion for growth in the digital marketing landscape.

Perks & Benefits:

• Potential for growth and advancement within the company based on performance and results.
• Handsome Salary & Certifications
• Flexible Timings
• 5 Days Working Company
• Loyalty Bonus
• Excellent Referral Bonus
• Maternity Leaves & Benefits
• Recognition & Awards
• Monthly Team Activities