Digital Marketing Executive

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.)

Job Title: Executive – Digital Marketing

Division: IMS nHance

Job Location: Ahmedabad (Work from Office)

We are hiring an Executive - Digital Marketing for developing and implementing digital marketing strategies to drive online visibility, engagement, and conversions. The potential team member will learn the full stack digital marketing of our A/E/C business through marketing activities tied to top/middle/bottom of the marketing funnel.

Roles & Responsibilities:

• Plan and execute integrated digital marketing campaigns across various channels, including social media, email, SEO, SEM, and content marketing.
• Create and curate engaging and relevant content for various digital platforms, including social media posts, blog articles, infographics, and videos.
• Manage and grow the company's presence on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and other social media platforms.
• Optimize website content for search engines to improve organic search rankings.
• Develop email marketing campaigns to nurture leads and engage customers.

Skills set required:

• Minimum 1 year of relevant work experience is required.
• Knowledge and experience of SEO, SEM, social media advertising, and content marketing strategies, PPC, Google Analytics, etc.
• Excellent writing skills, communication and articulation skills
• Creative thinking and ability to develop compelling content and campaigns.
• Passionate and ability to work under pressure.
• Analytical mindset and ability to interpret data.
• Time management skills and ability to manage multiple projects simultaneously.
• Knowledge with Canva is preferred.