Job Summary:
We are seeking a proactive and analytical Executive Digital Marketing to assist in the planning, execution, and optimization of our online marketing strategies. You'll work closely with the marketing leadership to drive performance across channels, track data-driven KPIs, and support content and campaign initiatives that align with business objectives.
Key Roles & Responsibilities:
- Assist in executing multi-channel digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram/WhatsApp), and LinkedIn.
- Conduct keyword research, competitor benchmarking, and SEO analysis to support paid and organic campaigns.
- Analyze campaign performance data using Excel (pivot tables, formulas, VLOOKUP, charts) and prepare performance dashboards and actionable insights.
- Track and report on key performance indicators (KPIs) such as CTR, CPC, ROI, and engagement metrics.
- Support the content team with creative input and copy for social media posts, blog articles, and landing pages.
- Collaborate on audience segmentation strategies to tailor content and campaigns to specific customer segments.
- Stay updated on industry trends, emerging tools, and algorithm changes to continuously improve campaign efficiency.
Requirements & Qualifications:
- Working knowledge of digital marketing tools and platforms including Google Ads, Meta Business Suite, Google Analytics, and basic SEO.
- Strong proficiency in Microsoft Excel for data handling, visualization, and analysis (pivot tables, VLOOKUP, dashboards).
- Basic understanding of campaign performance metrics and digital reporting.
- Excellent organizational and time management skills, with an ability to multitask in a dynamic environment.
- Strong verbal and written communication skills.
- A growth mindset with eagerness to learn and contribute to a high-performing team.
Preferred Qualifications (Bonus):
- Certifications in Google Ads, Meta Blueprint, or HubSpot Digital Marketing.
- Experience with tools like SEMrush, Ahrefs, or Canva.
- Knowledge of email marketing and CRM tools like Mailchimp or HubSpot.
What We Offer:
- A fast-paced, collaborative environment with opportunities for skill development and career progression
- Exposure to strategic digital marketing projects and real-time performance campaigns
- Competitive salary package and performance incentives
- Flexible working culture and access to industry-leading tools
