Digital Marketing Executive

Campaigns, Lead Generation & Paid Advertising
. Execute approved campaigns end-to-end: objective - audience - message - creative/content - landing
page/CTA - publishing/promotion - lead tracking - analysis.
. Create campaigns around product capabilities, customer problems, target segments, events, webinars, new
content and relevant government/enterprise themes.
. Plan, set up, execute and monitor paid advertising when required and approved, including Google Ads, LinkedIn
Ads and Meta Ads where relevant to the target audience.
. Manage routine targeting, budgets, creatives, campaign setup, landing/CTA flow and optimisation within
approved limits specialist media buying may be supported externally when justified.
. Ensure campaign enquiries/leads are captured and handed to Sales with the correct source and campaign
context.. Track meaningful outcomes such as clicks, leads, conversions, cost per lead/acquisition indicators and
lead-quality feedback - not only impressions.
. Run practical experiments with creative, messaging, CTA, audience or channel and document what improves
performance.
Email, WhatsApp & Database Marketing
. Prepare approved email campaigns, newsletters, product updates and nurture content for relevant
customer/prospect databases.
. Support approved WhatsApp marketing/communication through WATI or other company tools where appropriate.
. Segment communication where practical so different audiences receive relevant messaging.
. Coordinate campaign timing with Sales and Customer Success and track responses, enquiries and available
delivery/open/click performance.

Website, Content, SEO & GEO / AI Search Visibility
. Coordinate and/or publish approved website content through the CMS, including blogs, news, product updates,
use cases, case studies, landing pages and campaign content.
. Write or edit clear marketing copy and create/select supporting images, titles, meta descriptions and internal
links.
. Support keyword research and on-page SEO, including headings, page titles, meta descriptions, internal linking,
image alt text and content optimisation.
. Use Google Search Console, GA4 and appropriate SEO tools to monitor search impressions, clicks, visibility,
landing-page performance and content opportunities.
. Coordinate technical SEO issues with the development team and follow them through to closure.
. Track how and relevant product/category queries appear in AI-assisted search and answer platforms
such as Google AI experiences, ChatGPT, Gemini and Perplexity where practical.
. Create useful, factual content that answers real customer questions clearly and improves discoverability across
both traditional search and emerging AI/answer engines.