Digital Marketing Executive

Company Description AlphaCore Technologies Pvt. Ltd., formerly known as Percept Solutions, is an industrial IoT company with over a decade of experience delivering predictive maintenance solutions to major global manufacturing organizations. Combining deep technological expertise with strong manufacturing operations knowledge, the company focuses on driving Efficiency Through Innovation. Its state-of-the-art condition monitoring systems help clients improve operational performance, support strategic goals, and advance sustainability initiatives across diverse geographies. AlphaCore is recognized for cost-effective, high-quality solutions and dedicated customer service that build long-term trust. The company's life-saving impact has been acknowledged with an award from the Indian Express Group in 2019 for preventing incidents and protecting people.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Mumbai. The Digital Marketing Executive will plan, execute, and optimize digital campaigns across channels to build brand awareness and generate qualified leads for industrial IoT solutions. Responsibilities include managing social media presence, creating and publishing engaging web and marketing content, and coordinating with internal teams to align campaigns with product and sales priorities. The role also involves tracking and analyzing web and campaign performance using analytics tools, preparing reports, and recommending data-driven improvements. The Digital Marketing Executive will stay current with digital marketing trends, support the organization at events or webinars, and ensure consistent brand messaging across all digital touchpoints.

Qualifications

• Strong foundation in Marketing, including campaign planning, lead generation, and brand positioning.
• Knowledge / experience in Video making and editing
• Excellent Communication skills for clear, concise, and audience-focused messaging across digital channels.
• Hands-on experience in Social Media Marketing, including content scheduling, community engagement, and performance tracking.
• Proficiency in Web Content Writing to create compelling website copy, blog posts, and digital assets.
• Ability to use Web Analytics tools to measure traffic, conversion, and engagement and to optimize campaigns based on insights.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• Familiarity with SEO/SEM, email marketing platforms, and basic marketing automation is highly desirable.
• Comfort working with technology-driven products; experience in B2B, industrial, or SaaS domains is an advantage.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• Collaborative mindset and willingness to work closely with sales, product, and leadership teams on-site in Mumbai.