Digital Marketing Executive

Role: As a campaign executive, you will be responsible for planning, executing and managing marketing campaigns to drive customer engagement, drive conversion improvement across product funnel and support our business objectives. You will be responsible for the overall campaign execution, including market research, target audience segmentation and tactical recommendations. You will also collaborate with

cross-functional teams and leverage your expertise in marketing strategies to drive results.

Key Responsibilities:

1. Developing & executing marketing campaigns (CRM) aligned with business objectives with adhere to timelines & ensuring seamless execution and delivery.

2. Well-versed with marketing tools like Moengage, Clevertap

3. Collaborating with cross-functional teams to create compelling marketing collateral

4. Tracking campaign performance, analysing data and metrics and providing

actionable insights and recommendations for campaign optimisation.

5. Conducting market research and analysing consumer insights to identify target audience segments, preferences and behaviours.

6. Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.

Eligibility:

1. A bachelor's degree in marketing, advertising, business or a related field.

2. 2+ years of experience as campaign executor or a similar role

3. Knowledge of marketing automation platforms and CRM systems for campaign execution and lead management.

4. Proficiency in using analytics tools to measure and optimize campaign performance.

5. Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.