Location: Delhi (Hybrid Mode)
Employment Type: Full-Time (6-Month Probation Period)
Working Days: 6 Days a Week
About Collegechalo:Collegechalo is a leading EdTech platform helping students find, compare, and apply to top universities and colleges across India. We focus on simplifying the admission journey through technology, personalized counselling, and digital marketing innovation.
Position Overview:We are looking for a Digital Marketing Executive with AI expertise who can plan, execute, and optimize online marketing campaigns using both traditional and AI-driven strategies. The ideal candidate should have 6 months to 1 year of experience, preferably in the EdTech sector, with strong knowledge of Meta Ads, Google Ads, Email Marketing, and WhatsApp Marketing.
Key Responsibilities:- Plan and execute social media campaigns (Meta Ads, Instagram, Facebook, YouTube, etc.) using AI-driven optimization tools.
- Run and manage Google Ads campaigns (Search, Display, Video, and Performance Max).
- Optimize campaigns for lead generation and conversion.
- Utilize AI tools for ad creatives, audience insights, and campaign automation.
- Monitor campaign performance using Google Analytics, Google Search Console, and Google Tag Manager.
- Create and manage email and WhatsApp marketing campaigns using tools like SendGrid and similar platforms.
- Analyze data and prepare detailed performance reports with actionable insights.
- Coordinate with the content and design teams to align campaigns with company goals.
- Stay updated with the latest trends in digital marketing, AI tools, and EdTech marketing strategies.
Required Skills & Experience:- Experience: 6 months 1 year (preferably in EdTech).
- Expertise in:
- Meta Ads Manager (Facebook & Instagram Campaigns)
- Google Ads (Search, Display, YouTube, Performance Max)
- Email & WhatsApp Marketing Automation
- Google Analytics, Google Tag Manager, and Google Search Console
- Knowledge of AI tools for digital marketing (chatbots, ad creatives, copy generation, automation tools, etc.).
- Strong analytical and problem-solving skills.
- Excellent understanding of lead generation funnels and ROI tracking.
- Ability to work in a fast-paced hybrid environment.
Why Join Collegechalo- Opportunity to work in a fast-growing EdTech organization.
- Exposure to AI-based marketing tools and real-time campaigns.
- Work directly on national-level digital campaigns.
- Growth-oriented and learning-driven culture.
Compensation:- As per industry standards and experience.
Work Mode:- Hybrid: Primarily work-from-Office
