Digital Marketing Executive

Digital Marketing Executive

Company: AD96

Job Location: Amaravati, Andhra Pradesh

Experience: 1–2 Years

Employment Type: Full-Time

About the Role

AD96 is looking for a motivated and result-oriented Digital Marketing Executive with 1–2 years of hands-on experience in digital marketing. The ideal candidate should have a good working knowledge of all major digital marketing modules and be comfortable handling campaigns, social media, SEO, paid advertising, content, analytics, and lead generation activities.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across multiple channels.

• Manage and optimize Meta Ads and Google Ads campaigns for lead generation, awareness, traffic, and conversions.

• Handle social media marketing across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

• Develop and manage social media content calendars and coordinate with content/design teams for creatives.

• Implement SEO activities including keyword research, on-page SEO, off-page SEO, content optimization, and basic technical SEO.

• Monitor website performance, organic traffic, keyword rankings, and search visibility using Google Analytics and Google Search Console.

• Track and analyze campaign performance using metrics such as CTR, CPC, CPL, CPA, conversions, engagement, and ROAS.

• Work on lead generation campaigns and coordinate with the sales team to improve lead quality and conversion.

• Assist with content marketing, blog content, landing pages, email marketing, and other digital initiatives.

• Conduct competitor research and identify new digital marketing opportunities.

• Prepare regular campaign performance reports and provide actionable insights for optimization.

• Stay updated with the latest digital marketing trends, platform updates, tools, and best practices.

Required Skills

• 1–2 years of practical experience in Digital Marketing.

• Working knowledge of SEO, SEM, Social Media Marketing, Performance Marketing, Content Marketing, Email Marketing, and Lead Generation.

• Hands-on or practical knowledge of Google Ads and Meta Ads.

• Basic to intermediate knowledge of Google Analytics 4 and Google Search Console.

• Understanding of digital marketing KPIs and campaign optimization.

• Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar tools.

• Basic knowledge of Canva or other creative tools is an added advantage.

• Good communication, analytical, and problem-solving skills.

• Ability to manage multiple campaigns and meet deadlines.

• Willingness to learn, experiment, and take ownership of digital marketing activities.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or any relevant field.

• Digital Marketing certifications will be an added advantage.

What We're Looking For

We are looking for someone who is not limited to a single digital marketing module but has a broad understanding of digital marketing and can contribute across SEO, paid advertising, social media, content, analytics, and lead generation.

If you are passionate about digital marketing, enjoy working with data and campaigns, and want to grow your career in a performance-focused environment, we would love to hear from you.

Job Location

Amaravati, Andhra Pradesh

Apply Now

Interested candidates can share their updated resume along with relevant work samples or campaign experience.