Job Description:
- Develop and execute digital marketing campaigns across various channels (SEO, SEM, email, social media, display advertising, etc.)
- Manage and optimize the company's website for user experience, SEO, and lead conversion.
- Plan and monitor ongoing company presence on social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.)
- Run and manage Google Ads, Facebook Ads, and other paid media campaigns.
- Analyze performance data using tools like Google Analytics, and make data-driven decisions to improve results.
- Write and optimize content for landing pages, blogs, email campaigns, and social media posts.
- Monitor trends and best practices in digital marketing and identify new opportunities for growth.
- Assist in planning and executing email marketing and automation campaigns.
- Stay up to date with the latest digital marketing trends, tools, and technologies.
Work Experience & Skills:
- 3-6 years of proven experience in digital marketing or related roles.
- Strong understanding of SEO, SEM, Google Ads, Facebook Ads, email marketing, and content marketing.
- Experience with digital marketing tools and platforms such as Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, HubSpot, or similar.
- Excellent communication and writing skills.
- Creative thinking with attention to detail.
- Ability to work independently and in a team-oriented environment.
- Technical content writer: impeccable writing skills, adept research capabilities, clarity in communication.
Academic & Trades Qualifications
UG – Any Graduate (B.Tech/B.E. -Preferable)
