Digital Marketing & Email Campaign Specialist

Key Responsibilities:

• Develop, execute, and optimize email marketing campaigns to generate leads, drive customer engagement, and support sales efforts.
• Plan end-to-end digital marketing strategies, including SEO, SEM, display ads, and social media (optional, if role is broader).
• Create targeted email lists through segmentation based on customer behavior, lifecycle stage, and purchase history.
• Set up automated workflows and re-engagement campaigns for inactive users or leads.
• Collaborate with the content and design teams to ensure campaign messaging is aligned with brand tone and goals.
• Analyze campaign metrics (open rates, click-through rates, conversions, bounce rates, etc.) and suggest data-driven improvements.
• Maintain and update CRM systems (e.g., HubSpot, Salesforce, Zoho) to manage campaign contacts and track lead stages.
• Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR).
• Work closely with sales and product teams to align marketing efforts with business goals.

Key Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of experience in digital marketing and email campaign management, preferably in a B2B environment.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, ActiveCampaign).
• Working knowledge of CRM tools and campaign analytics.
• Strong understanding of customer segmentation and marketing automation.
• Excellent communication and analytical skills.
• Ability to manage multiple campaigns and meet tight deadlines.