Job Title: Digital Marketing Consultant
Location: Chennai / Remote (India-based)
Experience: 35 Years
Employment Type: Full-Time / Contract
Role Overview
We are seeking a creative, analytical, and results-driven Digital Marketing Consultant to enhance our brand presence and drive measurable growth across digital platforms. The ideal candidate will plan and execute digital campaigns, manage social media channels, create engaging visual content, and optimize online performance to promote the company's software products and services.
Key Responsibilities
- Develop and execute integrated digital marketing strategies to increase brand awareness and website traffic.
- Manage and grow the company's presence across LinkedIn, Instagram, YouTube, Facebook, and other social platforms.
- Create high-quality visual and written content including posts, reels, graphics, and short-form videos consistent with brand guidelines.
- Handle basic to intermediate video editing (for promotional videos, product showcases, and short-form content).
- Plan, execute, and monitor paid campaigns on Google, Meta, LinkedIn, and YouTube for lead generation and brand promotion.
- Collaborate with internal teams to coordinate design, messaging, and campaign activities.
- Perform SEO and content optimization for blogs, web pages, and marketing materials.
- Track, measure, and report campaign performance using analytics tools to guide improvements.
- Stay current with digital trends, algorithms, and emerging tools to enhance marketing effectiveness.
Skills & Competencies
- Strong understanding of social media marketing, SEO, SEM, content strategy, and online branding.
- Hands-on experience in video editing, copywriting, and creative design coordination.
- Analytical mindset with ability to interpret campaign data and suggest actionable insights.
- Excellent communication, creativity, and time-management skills.
- Familiarity with tools such as Canva, Hootsuite, Buffer, Meta Business Suite, Google Ads, Google Analytics, SEMrush, Ahrefs, HubSpot CRM, Zoho CRM, Mailchimp, WordPress, and basic video editing software (e.g., CapCut, Premiere Pro, or Canva Video Editor).
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 23 years of experience in digital marketing, performance marketing, or social media management, preferably within the IT or software services sector.
What We Offer
- A collaborative and innovation-driven work environment.
- Opportunity to work on digital campaigns with measurable business outcomes.
- Competitive compensation based on skills and experience.
