Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other platforms.
- Create performance-driven media plans aligned with business goals and budgets.
- Generate qualified sales leads for the company
- Interact with generated leads, qualify them, and assist in converting them into clients.
- Monitor daily campaign performance and optimize for CPL, CPA, ROAS, engagement, and conversions.
- Conduct keyword research and competitor analysis for SEO & SEM improvements.
- Coordinate with creative teams to develop ad copies, videos, and graphics.
- Track campaign performance using Google Analytics & Ads Manager.
- Prepare weekly & monthly performance reports with insights and recommendations.
- Identify growth opportunities and experiment with new marketing channels.
- Stay updated with industry trends, algorithm changes, and new ad formats.
- Manage remarketing, audience segmentation, and funnel optimization workflows.
About Company: Matchbox Media is a cutting-edge advertising agency established in 2015. We specialize in creative strategies, designing, animation, film marketing, in film & co-branded association, digital marketing, and SEO. Our team of passionate professionals creates impactful campaigns that drive results. We foster a collaborative and innovative work environment, offering exciting career opportunities. Join us to shape the future of advertising and make a real impact.
