Position
Digital Marketing & Automation Executive
Role Overview
We are looking for a skilled Digital Marketing & Automation Executive who can manage email marketing, WhatsApp marketing campaigns, create marketing chatbots, and handle third-party website listings to improve online visibility and lead generation.
Key Responsibilities1. Email Marketing
- Create and manage email marketing campaigns.
- Design email templates and newsletters.
- Maintain and segment email lists.
- Monitor open rate, click rate, and conversions.
2. WhatsApp Marketing
- Plan and execute WhatsApp marketing campaigns.
- Manage WhatsApp Business API or bulk messaging tools.
- Create promotional messages and automated replies.
- Track campaign performance and engagement.
3. Chatbot Development for Marketing
- Create and manage marketing chatbots for customer interaction.
- Build automated responses for lead generation and customer queries.
- Integrate chatbots with websites, WhatsApp, or social media platforms.
- Optimize chatbot flow to improve conversions.
4. Third-Party Website Listing
- Create and manage business listings on third-party platforms.
- Maintain and update company profiles on directories and marketplaces.
- Monitor listing performance and customer inquiries.
5. Marketing Analytics
- Track marketing campaign performance.
- Generate reports on leads, conversions, and engagement.
- Optimize campaigns based on data insights.
Required Skills
- Email marketing tools (Mailchimp, Sendinblue, etc.)
- WhatsApp marketing tools / WhatsApp Business API
- Chatbot tools (ManyChat, Tidio, Chatfuel, etc.)
- Basic knowledge of digital marketing & lead generation
- CRM and automation tools
- Basic graphic/design skills are a plus
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 13 years experience in digital marketing or marketing automation
- Experience in chatbot development and messaging automation
