About the Role
Jaico Publishing House is one of India's leading publishers, bringing impactful books to readers across the country and beyond.
We are looking for a young, energetic, and hands-on Digital Marketing Associate who is excited to create, experiment, and learn fast.
This role is execution-first - you will spend most of your time creating content, shooting videos, editing, and engaging with audiences. If you enjoy figuring things out, trying new formats, and getting your hands dirty with real work, this role is for you.
Over time, you will also be exposed to campaign analytics, influencer collaborations, and growth initiatives - with full support to learn and build these skills.
What You Will Do
Content Creation & Video Production (Core Focus)
- Edit short-form videos (Reels, Shorts) and YouTube content using Adobe Premiere Pro
- Shoot content including reels, author interviews, and podcasts (basic setup: framing, audio, lighting)
- Create quick, engaging content around books, trends, and cultural moments
- Edit images and creatives using Photoshop and Canva
- Experiment with new formats, hooks, and storytelling styles
Content Execution & Community Engagement
- Manage and execute day-to-day content posting across Instagram, YouTube, Facebook, and LinkedIn
- Actively engage with the audience via comments, DMs, and interactive content
- Coordinate with authors for quick content needs (quotes, videos, shoots)
- Stay on top of trends and proactively suggest content ideas
Book Launches & On-Ground Work
- Support content and execution for book launches and campaigns
- Assist with shoots, event coverage, and behind-the-scenes content
- Handle on-ground coordination during events and festivals
- Travel within Mumbai and occasionally outside when required
Campaign Analytics & Growth - Expected as You Settle In
- Track content performance and identify what's working
- Assist in running and monitoring Meta and Google campaigns
- Support influencer outreach and collaborations
- Help with newsletters, WhatsApp campaigns, and audience engagement initiatives
What You Bring
- 0–3 years of experience OR strong personal/project-based work in content creation
- Hands-on skills in Adobe Premiere Pro, Photoshop and Canva (must-have)
- Familiarity with Instagram, YouTube, and short-form content trends
- Strong willingness to learn, experiment, and take initiative
- Comfortable being on shoots, trying new ideas, and figuring things out on the go
- Good communication skills in English
- Familiarity with After Effects, Meta Business Suite, or Google Analytics (Good to have but not mandatory)
- Basic understanding of influencer collaborations or digital campaigns (Good to have but not mandatory)
Who Will Thrive in This Role
- Someone in their early career (20s) who wants real, practical experience
- A doer, not just a planner
- Curious, proactive, and not afraid to try and fail
- Someone who watches content and thinks: I can make this better
- Interested in books, storytelling, or creative industries
What We Offer
- Hands-on experience working on real campaigns from day one
- Opportunity to build a strong content and marketing portfolio
- Exposure to authors, publishing, and creative storytelling
- A fast-learning environment with room to experiment and grow
