Key Responsibilities:
- Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.)
- Drive performance marketing initiatives with a strong focus on ROI and CAC
- Manage SEO/SEM, email marketing, paid media, remarketing, and affiliate campaigns
- Monitor, analyse, and report on campaign performance metrics, providing actionable insights
- Collaborate with content, design, product, and tech teams to create compelling campaign assets and landing pages
- Conduct A/B testing and conversion rate optimization across funnels and ads
- Identify trends, tools, and emerging platforms to enhance marketing efforts
- Manage digital marketing budgets and ensure cost-effective strategies
- Support organic growth efforts including influencer partnerships and community engagement
Requirements:
- 24 years of experience in digital marketing, preferably in a high-growth startup or edtech company
- Strong hands-on experience with Google Ads, Meta Ads, SEO tools and analytics platforms
- Proven track record in running high-ROI paid campaigns and growth experiments
- Data-driven mindset with strong analytical skills
- Strong understanding of creative overhaul
- Excellent communication and project management skills
- Ability to work in a fast-paced, agile environment
- Knowledge of marketing automation tools is a plus
Interested candidates can also apply by sending their resume and a brief introduction to [Confidential Information]
