About The Wellness Shop
The Wellness Shop is a fast-growing D2C beauty and personal care brand offering safe, effective, and result-driven skincare, haircare, and wellness products. We are aggressively scaling across digital channels and are looking for a performance-driven Google Ads Executive to own and grow our paid search revenue.
Role Overview
We are looking for a hands-on and result-oriented Google Ads Executive with deep experience managing and scaling Google Ads campaigns exclusively for D2C brands. The ideal candidate will be responsible for end-to-end Google Ads management, marketing budget handling, and leading a small team, with clear accountability for ROAS, CPA, and revenue targets.
Key Responsibilities
- Plan, execute, and optimise Google Ads campaigns across Search, Shopping, Display, YouTube, Performance Max, and Remarketing.
- Manage monthly marketing budgets efficiently with full accountability for ROAS and CPA.
- Build and restructure campaign architecture for maximum performance and scalability.
- Identify keyword gaps, negative keyword opportunities, and competitor ad strategies.
- Drive participation in seasonal sales, festive campaigns, and platform promotions.
- Conduct A/B testing on creatives, landing pages, keywords, audiences, and bidding strategies.
- Handle and allocate monthly Google Ads budgets of ₹10 Lakhs+ effectively.
- Track and report daily, weekly, and monthly performance metrics, including CTR, CPC, CPA, ROAS, conversion rate, and revenue.
- Prepare actionable performance reports with clear insights and optimisation recommendations.
- Ensure maximum ROI across all campaigns and marketing spends.
- Lead and mentor a small team of 1–2 marketing executives or interns.
- Assign tasks, review performance, and ensure timely campaign execution.
- Coordinate with creative, content, and design teams to develop high-converting ad assets.
- Provide data-backed creative briefs to improve campaign performance.
About Company: The Wellness Shop is one of the leading e-commerce brands providing a range of cosmetics and wellness products based in Bangalore, India. Our values are derived from the Charaka Samhita, a Sanskrit treatise on general medicine dating back to around 1000 BC in the Indus Valley area. According to the Charaka Samhita, the human body consists of three bodily states: Vata, Pitta, and Kapha.
