Digital Marketing & Growth Specialist
Remote Flexibility | Full-Time
About Basil Health
Welcome to Basil Health — where Neuroscience meets Artificial Intelligence to redefine mental wellness. We are a neurotechnology startup building EEG + AI-powered solutions to measure stress, focus, anxiety, and cognitive performance. Our mission is to make mental wellness measurable, personalized, and cost-efficient — helping individuals and organizations invest only in what truly works.
Backed by research collaborations with the Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University, Basil Health is building the future of neurotech-driven cognitive wellness.
We are now hiring a Digital Marketing & Growth Specialist to own and scale our entire digital presence and online growth engine — from paid acquisition to organic channels, community, content, and conversion.
Role Overview
This is a hands-on, results-driven role with broad ownership across the digital marketing ecosystem. You will be the single point of accountability for our online marketing strategy — from driving traffic to closing the loop on revenue impact.
You will:
- Own the end-to-end digital marketing strategy
- Drive paid and organic growth across all digital channels
- Build and optimize conversion funnels
- Manage brand presence, content, and community online
- Experiment relentlessly to unlock scalable, repeatable growth
This role reports directly to leadership and has clear revenue and brand impact.
Key Responsibilities
1. Paid Campaign Management
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads (B2B)
- Manage budgets efficiently to maximize ROI and ROAS
- Identify high-intent audiences and scale winning segments
- Monitor daily performance and adjust bids, targeting, and creatives
2. SEO & Organic Growth
- Own on-page and off-page SEO strategy to improve organic rankings
- Conduct keyword research, content gap analysis, and technical SEO audits
- Build backlink strategies and manage domain authority growth
- Collaborate with content team on SEO-driven blog and resource creation
3. Social Media & Community Management
- Manage and grow presence across LinkedIn, Instagram, X (Twitter), and YouTube
- Build organic content calendars aligned to brand and product goals
- Engage communities, manage comments, and grow follower base
- Run influencer or KOL collaborations as relevant
4. Content Marketing & Distribution
- Develop content strategies that attract, engage, and convert target audiences
- Support creation of blogs, newsletters, whitepapers, webinars, and video content
- Distribute content across owned, earned, and paid channels
- Support founder-led thought leadership campaigns
5. Email Marketing & CRM
- Build and manage email marketing flows: welcome series, nurture, re-engagement
- Segment audiences for personalized campaigns
- Track open rates, CTRs, and conversion metrics from email
- Manage CRM hygiene and lead lifecycle in HubSpot or equivalent
6. Funnel Optimization & CRO
- Develop A/B testing roadmaps across copy, creatives, landing pages, and CTAs
- Improve CTR, CVR, CAC, and LTV metrics across the full funnel
- Identify drop-offs from Click → Lead → Qualified → Revenue and propose fixes
7. Analytics, Tracking & Reporting
- Ensure accurate tracking via Meta Pixel, Conversions API, GA4, GTM, and UTM frameworks
- Build weekly performance dashboards in Excel / Google Sheets
- Report insights and recommendations to leadership
- Understand attribution models and customer journey mapping
8. Website & Landing Page Management
- Own digital touchpoints: website updates, landing page creation, and UX improvement
- Work with design and development teams to ensure fast, high-converting web experiences
- Monitor Core Web Vitals and site health metrics
Required Qualifications
- 2–5 years of hands-on experience in digital marketing
- Proven experience across at least 3 of the following: paid ads, SEO, social media, email marketing, content marketing
- Strong understanding of CAC, ROAS, CTR, CVR, LTV, and organic growth metrics
- Proficiency in Excel / Google Sheets (pivot tables, formulas, dashboards)
- Working knowledge of GA4 and campaign tracking / attribution
- Data-driven mindset with strong analytical skills
- Ability to independently own targets and deliver results
Good to Have
- Experience in healthtech, neurotech, wellness, or the startup ecosystem
- B2B marketing experience
- Basic SQL for funnel analysis
- CRM experience (HubSpot or similar)
- Video content or YouTube channel growth experience
- Experience managing India + US market campaigns
- Influencer / KOL marketing experience
Tools You'll Work With
- Google Ads, Meta Business Suite, LinkedIn Campaign Manager
- GA4, Google Tag Manager
- SEMrush / Ahrefs / Google Search Console
- Mailchimp / HubSpot / similar email & CRM tools
- Hootsuite / Buffer / Later
- Canva / Figma (basic)
- Excel / Google Sheets
- WordPress or similar CMS
What Success Looks Like
- Reduced CAC month-over-month
- Growing organic traffic and search rankings
- Engaged, growing social media audience
- Improved conversion rates across funnel stages
- Clear performance dashboards for leadership
- Measurable pipeline and revenue growth
Benefits
- Competitive salary + performance incentives
- Flexible hybrid/remote work setup
- Direct exposure to founders and researchers
- Opportunity to build the growth engine from early stage
- Clear growth path to Digital Marketing Manager / Head of Growth
Why Join Basil Health
At Basil Health, we are not just running campaigns — we are redefining how mental wellness is measured through neuroscience and AI. You will be part of a mission-driven startup backed by academic validation, working at the intersection of science, technology, and human impact.
If you believe growth should be measurable and meaningful — and you want to own it end-to-end — this role is for you.
Apply Now
Send your CV and portfolio (campaigns, content, or growth work) to:
[Confidential Information] / [HIDDEN TEXT]
