Location: Gurgaon
Company: Genestac Therapeutics
Experience: 25 Years
Employment Type: Full-time
About Genestac Therapeutics
Genestac Therapeutics is a growing healthcare/pharmaceutical company focused on innovative therapeutic solutions. We are looking for a creative and data-driven Digital Marketer who can also produce high-quality content aligned with our brand and scientific ethos.
Key Responsibilities:
Digital Marketing
- Plan, execute, and optimize lead generation campaigns through Meta Ads, Google Ads, YouTube Ads, and other digital platforms
- Manage and improve SEO performance (on-page, off-page, and keyword strategy) to increase organic traffic and leads
- Monitor, analyze, and optimize campaign performance to achieve better CPL, CPA, and ROI
- Ensure all digital marketing activities comply with healthcare and pharma advertising guidelines
- Optimize website and landing pages for conversion rate improvement (CRO)
- Track performance using analytics tools and prepare regular reports with insights
- Coordinate with content and design teams for ad creatives and messaging
- Stay updated with latest digital marketing trends, tools, and platform policies.
Content Writing
- Create engaging, accurate, and compliant content for:
- Website pages
- Blogs and articles
- Social media posts
- Emailers and newsletters
- Marketing brochures and presentations
- Translate complex scientific/medical information into easy-to-understand content
- Ensure consistency in tone, branding, and messaging across platforms
- Edit and proofread content for clarity, accuracy, and compliance
Required Skills & Qualifications
- Bachelor's degree in marketing, Communications, Life Sciences, Pharmacy, or related field
- Proven experience in digital marketing and content writing
- Strong understanding of SEO, Google Analytics, and paid ads platforms
- Excellent written English with attention to detail
- Ability to research healthcare and pharmaceutical topics
- Familiarity with content management systems (WordPress preferred)
- Knowledge of pharma/healthcare compliance guidelines is a plus
