Job Title: Digital Marketer (B2B)
Company: VRT Management Group
Location: Santosh Nagar, Hyderabad (On-site)
Employment Type: Full-Time
Experience: 15 years
Industry: Business Consulting / B2B Marketing
Target Audience: Small and Medium Business (SMB) Entrepreneurs USA
About Us
VRT Management Group is a fast-growing entrepreneurial consulting firm that helps SMBs across the USA scale their businesses by transforming people, processes, and strategy. We are looking for a creative, results-driven Digital Marketer who can take full ownership of campaigns that generate high-quality leads, increase visibility, and drive engagement for our flagship programs like the Entrepreneur Growth Alliance (EGA) and Entrepreneur Edge.
Key Responsibilities
- Run lead generation campaigns on LinkedIn (organic and paid) to attract high-quality SMB entrepreneur leads.
- Write and send personalized LinkedIn messages to engage leads and encourage call bookings or program sign-ups.
- Create and manage automated email sequences (welcome, follow-ups, reminders) to nurture leads.
- Plan and post engaging content regularly on LinkedIn, Instagram, Facebook, and YouTube.
- Do keyword research and apply SEO best practices to blogs, landing pages, and service pages.
- Use Google Analytics and other tools to study web traffic and suggest improvements.
- Coordinate with web designers to enhance mobile-friendly and conversion-optimized design.
- Track key metrics like CPL, CTR, CAC, ROAS, engagement rate, and conversion rate.
- Create weekly and monthly performance reports and dashboards.
- Use insights to A/B test and improve campaigns continuously.
- Work with content, design, and research teams to align marketing messages with brand tone and goals.
- Create campaigns for events, workshops, and cohort launches like EGA and Entrepreneur Edge.
- Stay updated with digital marketing trends and what's working in the SMB sector.
- Study competitor strategies and find new opportunities to improve VRT's marketing efforts.
Qualifications
- 15 years of experience in digital marketing (preferably in a B2B).
- Experience with LinkedIn marketing, including outreach and paid ads.
- Familiarity with email marketing tools and CRM automation.
- Strong understanding of SEO, Google Analytics, and performance metrics.
- Excellent written communication and storytelling skills.
- Analytical, creative, and proactive mindset with a passion to learn and grow.
What You'll Get
- Yearly performance-based increments and bonuses.
- Mentorship and training directly from our CEO, a global business strategist who coaches top-level executives and entrepreneurs.
- A friendly, collaborative, and high-growth work culture.
- Opportunities to take ownership of projects and grow professionally.
- Exposure to top-tier B2B campaigns targeting business owners in the USA.
- A workplace that values learning, creativity, and results in hierarchy and routine.
To Apply:
Send your resume and a short note on why you're the right fit to [Confidential Information]
